Lungs&You
Our team redesigned Lungs&You, a website consolidating multiple lung disease resources into a single hub. Previously, patients navigated fragmented, condition-specific sites. Our goal was to create a centralized platform, streamlining access to tools and information for a diverse audience facing various lung disease journeys.
Requirements & Result
Understanding the patient experience was paramount. We focused on the common diagnostic journey: identification, diagnosis, management, and exploration. This framework guided the site's architecture, ensuring content was relevant and accessible. To inform design decisions, we collaborated with strategists, developed patient personas, and created wireframes. This process helped us address the unique challenges and mistrust within the lung disease community.
Process & Progress
The redesign expanded the site's scope, moving beyond a focus on idiopathic pulmonary fibrosis to encompass a wider range of interstitial lung diseases. We aimed to connect patients with specialized doctors and provide comprehensive support. To ensure ongoing relevance, we implemented user surveys to gather feedback on content, engagement, and potential pain points, allowing the audience to shape future site development.
Visit Lungs&You.com to explore the platform.
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